"My app does things that my website and newsletter alone just can't do. I love the ease and portability of it, the fact that I am now discoverable on a whole new platform (hello, app store!), and that I can send push notifications to alert my readers of new releases. I like the push notifications better than text messages, because they include my name and logo, are branded to me and my app, and also show up as a little unread icon on the app until a reader clicks. If you're looking for a smart and innovative way to reward your existing readers and reach new ones, you can't beat an app! And Ron at App for Authors makes it super easy to get started and is always available for questions or to cheerlead!"